The Charitable and Voluntary Sector must meet the varied demands of their team of volunteers, benefactors and their wider public audience. Communicating their vision, messages and role effectively is of paramount importance to retain financial and public support. Good communication and media handling enhances reputations, rewards effort and is essential in today’s world.
The client’s challenge
As an independent search and rescue team, the client is aware of the high profile and unique challenges it faces in both routine communication and in handling its response to emergency incidents. Staffed wholly by voluntary personnel, it is important that they are confident in communicating with stakeholders and the media. It was vital that their newly established media team gained appropriate and effective support and training.
Services provided
The objective of the training was to share good practice and deliver an overview of the media landscape. A flexible, two-strand approach was delivered to meet the organisation’s staffing demands.
Firstly, an online interactive session covering:
Second session – for a small group face to face, in a classroom-type setting, covering digital and broadcast as well as the considerations and skills. This is a practical session giving delegates the chance to hone their interview skills and gain an understanding of the pressures interviewees might face, and an awareness of the methods and strategies that can be used to create a win-win scenario.
Including – making the most of a media opportunity through:
Outcomes